Ferrari and IBM have launched an AI-powered Race Centre, delivering instant race recaps, telemetry insights, and historical comparisons. The app boosts fan engagement with polls, messaging, and classic highlights. This partnership merges IBM’s analytics with Ferrari’s legacy, enhancing F1’s digital experience for 400M+ Tifosi.
Ferrari, in collaboration with IBM, has launched a groundbreaking update to its digital fan experience, introducing an AI-driven Race Centre that transforms complex race data into immersive, narrative-driven recaps available moments after each Grand Prix. This innovative feature leverages advanced artificial intelligence to analyze telemetry, weather conditions, and race strategies, delivering fans real-time insights in an engaging, easy-to-digest format.
Next-Level Race Analysis with AI and Data Visualization
The Race Centre goes beyond standard race reports by offering:
- Dynamic Telemetry Breakdowns – Compare driver performance, car speed, and tire strategies with interactive visuals.
- Weather Impact Analysis – See how changing track conditions influenced race outcomes.
- Historical Comparisons – Relive Ferrari’s most iconic moments by matching current races against legendary battles from the past.
Fans can now dive deeper than ever into race tactics, gaining the same analytical perspectives used by Ferrari’s engineers and strategists.
Year-Round Fan Engagement for the Tifosi
With over 400 million passionate Tifosi worldwide, Ferrari’s app ensures continuous engagement beyond race weekends through:
- Fan Messaging & Community Features – Connect with fellow Ferrari supporters worldwide.
- Daily Interactive Polls – Vote on debates, predictions, and Ferrari’s greatest achievements.
- Classic Race Highlights – Revisit historic victories that shaped Ferrari’s legacy in Formula 1.
IBM’s Cutting-Edge Tech Powers Ferrari’s Digital Evolution
This partnership merges IBM’s enterprise-grade data analytics with Ferrari’s unparalleled racing heritage. Jonathan Adashek, IBM’s SVP of Marketing and Communications, emphasized:
“We’re applying the same AI and data processing tools used by Fortune 500 companies to revolutionize how Ferrari fans experience F1—making every race more interactive and insightful.”
Lorenzo Giorgetti, Ferrari’s Chief Racing Revenue Officer, hinted at even bigger updates ahead:
“This is just the beginning. We’re working on new ways to bring fans closer to the team, with more personalized and immersive features launching soon.”
Why This Matters for F1’s Fast-Growing Fanbase
Formula 1 has seen explosive growth, particularly in the U.S., thanks to Netflix’s Drive to Survive and increased digital engagement. As the oldest and most successful team in F1 history—with 16 Constructors’ Championships—Ferrari remains a fan favorite, even during its recent championship drought.
By integrating AI, real-time data, and fan interaction, Ferrari and IBM are setting a new standard for how sports teams leverage technology to deepen fan loyalty.
How to Get the Ferrari F1 App
Available now on:
- Apple App Store (iOS)
- Google Play Store (Android)
This partnership exemplifies the growing trend of tech-sports collaborations, where data analytics and AI enhance how fans connect with their favorite teams. Stay tuned for more updates as Ferrari and IBM continue to innovate in 2025!